I Like Those Trees.

Sometimes it really is that simple. You see a tree, a mountain, a trail, a view, and something about it catches you.

I like those trees.

Founded by an Air Force veteran with 20 years of service, I Like Those Trees brings nature, creativity, and everyday comfort together, one idea at a time.

What ILT Is.

I Like Those Trees is about getting outside and reconnecting with what's actually around us. Nature, people, community, conversation. So much of life happens through a screen now. ILT is a reminder that, sometimes you just need to step away. Get outside, get some fresh air. See the scenery, see the greenery, experience what's right there.

More Than Trees.

Trees can represent roots, growth, history, change, and resilience. Or maybe you simply like the way they look. Either one works here.

ILT gives us room to explore all of it — through apparel, accessories, art, stories, and experiences inspired by the outdoors.

Get Outside.

Run something. Hike something. Plant something. Meet somebody. Support a cause. Or sit under a tree and do absolutely nothing. There's no one right way.

Community.

ILT is about what can happen when people come together. Runs. Hikes. Veteran events. Community projects. Charitable causes. We want to build with the people already creating reasons to get outside and connect.

This Is Just the Beginning.

Some ILT pieces will be simple. Some will carry a story. Some will connect people, places, and experiences through ILT Reserve and the ILT Journal. And some ideas haven't happened yet — that's part of the point.

Get outside. Get some fresh air. And when something catches your eye, maybe you'll say it too.

I like those trees.