How much of the world around you did you actually experience today?
Most of us are moving, working, checking phones, going somewhere, thinking about whatever's next. Sometimes you need a reason to step away from all of that.
Get outside. Get some fresh air. See the scenery. See the greenery. Take the trail. Sit under a tree. Go for a run. Walk through the neighborhood. Meet somebody. Have a conversation. Or do absolutely nothing for a while.
That's part of what I Like Those Trees is about. Not telling people how to experience the outdoors. Just creating reasons to get out there and experience it.
The ILT Journal will grow the same way the brand grows — through places, trees, people, collaborations, products, community events, ideas, and whatever else we discover along the way.
Some things will have a deeper story. Some might be as simple as, "I like those trees" — and that's enough.
ILT.